Nike’s immersive ‘Rise’ retail concept store is a wild, high-tech shopping experience, with personalized, data-driven features designed to get people fully into sport.

There’s still a reason for the brick-and-mortar retail store to exist — it just has to take on a new, futuristic meaning. And to find the best example of how that’s being done look no further than Nike, which over the past few years has been trying to perfect the formula for the ultimate in-store shopping experience.

As a freelance creative designer I was responsible for all graphics throughout the store with retail experiences in digital and print.

Bas van Vuurde – Freelance design creative Nike EMEA
Ben Castro – Art Director Nike EMEA
Dona Abuaf – Design Director Nike EMEA