Nike Football celebrates the game
This new era of Nike Football showcases the brand's relentless drive to push the game forward through creative expression and performance innovation, both backed by deep connections beyond the pitch.
Retail Campaign Design
Opdrachtgever
Nike
Werkzaamheden
Freelance Brand Designer
Samenwerking
Dona Abuaf – Design Director
Tom Morgan – Video and Photography
Tom Morgan – Video and Photography
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Mixing physical and digital design
Following the success of Nike Rise in China and Korea, the sportswear giant is bringing the concept to London in a bid to get closer to the customer with a community focus and sports insights. Mixing the physical and digital to create an experiential retail environment for a market with the most digitally connected and sustainably minded athletes and shoppers.
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