Blending digital & physical retail
An online overview of all retail related projects done by Nike EMEA.
Retail concepts focused on connecting deeply with the local community while delivering a digitally enhanced, experiential shopping environment. Nike stores aim to blur the line between digital and physical retail.
Digital Design
Opdrachtgever
Nike EMEA
Werkzaamheden
Freelance Brand Designer
Samenwerking
Sven van Asten – Art Director
Dona Abuaf – Design Director
Dona Abuaf – Design Director
Creative & Bold
Reimagining retail as an adaptive, community-powered experience —where digital tools, local relevance, and sport culture come together in a dynamic, immersive space.
