Creating Immersive Brand Experiences
Nike's retail design strategy focuses on delivering immersive, brand-driven experiences that reflect its core values of innovation, performance, and community. The design of each store is intentionally crafted to connect with customers both emotionally and functionally.
Retail Design
Opdrachtgever
Nike
Werkzaamheden
Freelance Brand Designer
Samenwerking
Ben Castro – Art Director
Dona Abuaf – Design Director
Dona Abuaf – Design Director
Brand Experience
Nike stores are built to inspire. Large-scale visuals, motivational messaging, and athlete stories help communicate the brand’s mission. Store layouts and design elements emphasize movement, energy, and empowerment, reinforcing Nike’s identity as a performance brand.
A powerful tool that merges storytelling, technology, and community to create dynamic spaces. These stores do more than sell products—they deliver memorable experiences that reinforce Nike’s position as a global leader in sport and innovation.
A powerful tool that merges storytelling, technology, and community to create dynamic spaces. These stores do more than sell products—they deliver memorable experiences that reinforce Nike’s position as a global leader in sport and innovation.
Sustainability
In line with Nike’s Move to Zero initiative, many new store designs incorporate sustainable materials, such as recycled flooring and modular fixtures. Energy-efficient lighting and reduced waste practices also contribute to a lower environmental footprint.
Community and Engagement
Nike stores are more than places to shop—they're community hubs. Many include spaces for events, workouts, and local partnerships. This community focus strengthens customer relationships and builds brand loyalty beyond the point of sale.
